Scion’s U.S. history combines rapid early growth, a long sales decline, distinct model-level differences and a transition into Toyota. The figures below define the geography, period and population for each measure, while separating raw sales from Toyota-reported buyer metrics.
Key Scion Statistics
Here are the most useful headline figures from the U.S. sales history and Toyota’s transition reporting:
- In 2006, Scion sold 173,034 vehicles in the United States, its highest annual total in Toyota’s listed sales history.
- From 2003 through 2015, Toyota reported more than 1 million Scion vehicles sold in the United States.
- In 2003, Scion sold 10,898 vehicles in the United States, its first listed sales year.
- In 2015, Scion sold 56,167 vehicles in the United States.
- In 2012, Scion sold 73,507 vehicles in the United States.
- From 2004 through 2015, the Scion tC sold 418,235 vehicles in the United States.
- In 2006, the tC sold 79,125 vehicles in the United States.
- In 2011, the tC sold 22,433 vehicles in the United States, with Toyota reporting a 47.5% increase from 2010.
- From 2003 through 2015, the Scion xB sold 392,632 vehicles in the United States.
- In 2006, the xB sold 61,306 vehicles in the United States.
- In 2012, the xB sold 19,789 vehicles in the United States, with Toyota reporting a 16.3% increase from 2011.
- From 2012 through 2015, the Scion FR-S sold 54,313 vehicles in the United States.
- In 2013, the FR-S sold 18,327 vehicles in the United States.
- From 2012 through 2015, the Scion iQ sold 15,695 vehicles in the United States.
- In 2015, the iA and iM together recorded 12,702 listed sales in the United States.
- Through February 2016, Toyota reported that 70% of Scion purchasers were new to Toyota.
- Through February 2016, Toyota reported that 50% of Scion customers were under age 35.
- Through February 2016, Toyota reported Scion’s average buyer age as 36 years.
- In February 2016, Scion had 1,004 U.S. dealers during the announced transition to Toyota.
Contents
- Key Scion Statistics
- Scion Sales Statistics from 2003 to 2015
- Scion tC and xB Sales Trends
- Scion xA and xD Model Data
- Scion FR-S and iQ Sales Data
- Scion iA and iM Launch-Year Statistics
- Scion Buyer and Dealer Statistics
Scion Sales Statistics from 2003 to 2015
Toyota’s U.S. sales-history table records Scion’s broad trajectory from launch-era expansion to a much smaller 2010s volume. These are raw vehicles sold in the United States, not global registrations or production.
| Year | Scion vehicles sold | Measurement |
|---|---|---|
| 2003 | 10,898 | First listed sales year |
| 2004 | 99,259 | U.S. raw sales |
| 2005 | 156,485 | U.S. raw sales |
| 2006 | 173,034 | Highest annual total in the table |
| 2007 | 130,181 | U.S. raw sales |
| 2008 | 113,904 | U.S. raw sales |
| 2009 | 57,961 | U.S. raw sales |
| 2010 | 45,678 | U.S. raw sales |
| 2011 | 49,271 | U.S. raw sales |
| 2012 | 73,507 | U.S. raw sales |
| 2013 | 68,321 | U.S. raw sales |
| 2014 | 58,009 | U.S. raw sales |
| 2015 | 56,167 | U.S. raw sales |
The 2003–2010 series shows a rise from 10,898 vehicles to the table’s 173,034-vehicle peak in 2006, followed by lower annual totals. Sales were 49,271 in 2011 and 73,507 in 2012 before reaching 56,167 in 2015.
Source: Scion Brand to Transition to Toyota. The 2011 and 2012 annual totals are also reported in Toyota Reports December 2011 and Year-End Sales and Toyota Motor Sales Reports December Sales Increase.
Scion tC and xB Sales Trends
The tC and xB were two of Scion’s largest measured nameplates in the supplied Toyota history. Their totals are not directly comparable to every annual brand figure because the model periods differ, but both show substantial early sales.
| Model and period | Vehicles sold in the United States | Source measure |
|---|---|---|
| tC, 2004 | 28,062 | Annual model sales |
| tC, 2005 | 74,415 | Annual model sales |
| tC, 2006 | 79,125 | Annual model sales |
| tC, 2007 | 63,852 | Annual model sales |
| tC, 2008 | 40,980 | Annual model sales |
| tC, 2011 | 22,433 | Toyota reported 47.5% year-over-year increase |
| tC, 2012 | 22,666 | Annual model sales |
| tC, 2004–2015 | 418,235 | Toyota table total |
The tC reached 79,125 U.S. sales in 2006 after 74,415 in 2005. Toyota’s 2011 release recorded 22,433 tC sales and described that result as 47.5% above 2010; the 2012 table entry was 22,666.
The xB sold 47,013 vehicles in 2004, 61,306 in 2006, 45,834 in 2007 and 45,220 in 2008. Its later listed figures were 20,364 in 2010, 17,017 in 2011 and 19,789 in 2012, while Toyota’s table total across 2003–2015 was 392,632 vehicles.
Sources: Scion Brand to Transition to Toyota and Toyota Reports December 2011 and Year-End Sales. Toyota reported the xB’s 2012 increase as 16.3% from 2011 in Toyota Motor Sales Reports December Sales Increase; that percentage is retained as reported and is not independently recalculated here.
Scion xA and xD Model Data
The xA’s supplied observations are concentrated at the beginning of the brand’s U.S. sales history. The xD appears in the later launch-period data provided by Toyota.
- The xA sold 3,962 vehicles in the United States in 2003.
- The xA sold 24,184 vehicles in the United States in 2004.
- The xD sold 10,948 vehicles in the United States in 2007.
- The xD sold 27,665 vehicles in the United States in 2008.
- The xD sold 14,499 vehicles in the United States in 2009.
These entries are annual model sales, so they should not be interpreted as complete lifecycle totals. Toyota’s sales table can contain blank model-year cells; those blanks mean no listed sales for that model-year, not necessarily zero production.
Source: Scion Brand to Transition to Toyota.
Scion FR-S and iQ Sales Data
The FR-S and iQ occupy the 2012–2015 portion of the supplied model history, but their U.S. sales profiles differ sharply in scale.
| Model and period | Vehicles sold in the United States |
|---|---|
| FR-S, 2012 | 11,417 |
| FR-S, 2013 | 18,327 |
| FR-S, 2014 | 14,062 |
| FR-S, 2015 | 10,507 |
| FR-S, 2012–2015 | 54,313 |
| iQ, 2012 | 248 |
| iQ, 2013 | 8,879 |
| iQ, 2014 | 4,046 |
| iQ, 2012–2015 | 15,695 |
The FR-S’s highest supplied annual result was 18,327 vehicles in 2013, followed by 14,062 in 2014 and 10,507 in 2015. Toyota’s table total for 2012–2015 was 54,313 vehicles.
The iQ recorded 248 vehicles in 2012, 8,879 in 2013 and 4,046 in 2014. Its supplied 2012–2015 total was 15,695 vehicles, a Toyota table total rather than a global or production measure.
Source: Scion Brand to Transition to Toyota.
Scion iA and iM Launch-Year Statistics
The iA and iM were listed with 2015 sales figures near the end of the Scion period. These are first listed annual entries and should not be read as lifetime sales.
| Model | 2015 U.S. vehicles sold | Definition |
|---|---|---|
| iA | 7,605 | First listed annual figure |
| iM | 5,097 | First listed annual figure |
| iA and iM combined | 12,702 | Sum of the two reported model figures |
Toyota’s 2015 Scion division total was 56,167 vehicles, so the two launch-period entries sit within a broader brand total. The iA and iM combined figure is a derived sum of Toyota’s two separately reported model figures, not a separately reported registration total.
Source: Scion Brand to Transition to Toyota. Toyota noted that Scion models transitioned to Toyota badging beginning in August 2016, and that the tC ended production in August 2016.
Scion Buyer and Dealer Statistics
Toyota’s transition announcement added customer and operating measures to the sales history. These figures describe Toyota-reported customer populations through February 2016, not a survey with a published sampling frame or uncertainty interval.
- Toyota reported that 70% of Scion purchasers were customers new to Toyota through February 2016.
- Toyota reported that 50% of Scion customers were under age 35 through February 2016.
- Toyota reported Scion’s average buyer age as 36 years through February 2016.
- Toyota reported the tC’s average buyer age as 29 years through February 2016.
- Toyota reported that 70% of iA and iM buyers were first-time new-car purchasers through February 2016.
- More than 50% of iA and iM buyers were under age 35 through February 2016, according to Toyota.
The buyer percentages use Toyota’s stated customer populations, but the release does not specify the denominator, sampling design or uncertainty. The iA and iM measure is combined, so model-specific first-time-buyer rates cannot be inferred from it.
At the February 2016 transition announcement, Scion had 1,004 U.S. dealers and 22 dedicated team members within Toyota Motor Sales, U.S.A. The dealer figure is a point-in-time count, while the staff count excludes broader dealer and Toyota personnel.
Source: Scion Brand to Transition to Toyota.